MONICA RIVERA
Digital Marketing Manager | Marketing Analytics & Operations
I connect B2B marketing strategy with meaningful measurement. With 6+ years across healthcare technology and a provider marketplace, my work spans paid media, SEO, conversion tracking, dashboards, and interactive lead generation tools.
Explore how I turn marketing data into practical improvements—and collaborate with teams to build what comes next.
ABOUT ME!
I’m a Digital Marketing Manager who enjoys both the creative and analytical sides of marketing: shaping a message, building the campaign, and understanding what happens after someone clicks.
At Microwize Technology and Vosita Healthcare, I’ve worked across paid search, SEO, content, websites, and marketing measurement. My projects include channel- and location-level ROI tracking, GA4/GTM conversion measurement, dashboards, and an interactive ROI calculator.
I partner with leadership and development teams to translate business goals into practical improvements. Bilingual in English and Spanish, I value clear communication, curiosity, and a team where people share ideas and learn from one another.
HOW I WORK
Great marketing starts with great relationships. I believe in:
- Listening first to understand the “why” behind every project.
- Empowering teams to innovate and grow.
- Building trust with clients and colleagues through transparency and collaboration.
For me, success isn’t just hitting KPIs, it’s creating an environment where ideas thrive, challenges are solved together, and integrity drives every decision.
SELECTED WORK · 2019–PRESENT
Analytics & attribution · Email workflows · Websites & tools · SEO & content · Paid media · Creative work
Analytics &
Reporting
Explore journey analysis, channel comparisons, and reporting that makes performance easier to understand.
Marketing
Automation & CRM
See how I connect campaign engagement, clear ownership, and verified workflow logic.
Content &
Website Operations
See how I turn research into useful content, clear conversion paths, and organized publishing.
WHERE I'M HEADED
Since my promotion to Digital Marketing Manager in May 2025, I’ve taken on broader strategy, measurement, and cross-functional projects. I’m especially interested in roles where marketing and analytics work together to guide decisions.
I’m looking to grow with a collaborative team: learning from others, sharing what I know, testing new ideas, and taking on greater responsibility. My next step is an opportunity to deepen my analytics skills while contributing hands-on marketing experience.
Currently learning: Power BI certification in progress, expected February 2027.
SKILLS & INDUSTRY KNOWLEDGE
SEO
95%
Digital Marketing
99%
WordPress
97%
HTML
95%
Social media marketing
88%
CSS
95%
PPC
99%
Analytics
95%
Video editing
83%
Graphic Design
95%
Illustration
75%
Animation
75%
MY EXPERIENCE
I bring 6+ years of B2B marketing experience across Microwize Technology and Vosita Healthcare. I joined as a Digital Marketing Specialist in September 2020 and was promoted to Digital Marketing Manager in May 2025. My work connects campaign execution, website improvements, and marketing analytics to support lead generation and business decisions.
Microwize Technology | Healthcare IT & RCM
Sep 2020 – Present
-Manage and oversee a portfolio of websites, optimizing marketing campaign data to gauge the effectiveness of promotional strategies.
-Provide useful insights and regularly report on key performance metrics that lead to more informed decisions and improved business performance.
-Manage and optimize Google/Bing search campaigns to guarantee a consistent influx of quality leads.
-Manage, design, and optimize ad campaigns across key social media platforms (Facebook & LinkedIn), as well as optimize display and video marketing strategies.
-Conceptualization and execution of social media content plans, postings and measuring results.
Vosita Healthcare | Provider Marketplace
Sep 2020 – Present
Content Creation and Curation:
-Developed and executed content calendars across multiple social media platforms.
-Created engaging content to build brand awareness and drive engagement.
-Crafted compelling brand messaging, taglines, and customer personas.
Digital Advertising:
-Managed and optimized social media advertising campaigns.
-Measured and analyzed campaign performance to drive ROI.
Data Analysis and Optimization:
-Analyzed website performance metrics to identify areas for improvement.
-Implemented data-driven strategies to increase traffic, engagement, and conversions.
-Collaborated with development teams to implement SEO recommendations, optimizing on-page elements, keyword strategy, and technical SEO.
What My Colleagues Say
I've had the pleasure of working with Monica for the past 3 years at Microwize. Monica excels at combining strategic thinking with practical execution, consistently delivering outstanding results. While our roles didn't always directly overlap, our collaboration on various projects has been incredibly productive. Monica’s clear communication, valuable feedback, and positive attitude make working with her a pleasure. Her dedication to staying current with industry trends and her commitment to continuous learning make her a great asset to any team. I’m excited to continue working with her and wholeheartedly recommend her for future opportunities.
Shehryar Aziz
Web Developer at Microwize Technology
MY EDUCATION & CERTIFICATIONS
2016 – 2020
Bachelor of Science from Rutgers Business School
OTHER CERTIFICATIONS
