Google Ads Campaigns
Medisoft Cloud Campaign Optimization
Project Overview
Category: B2B
Target Audience: Independent physicians and medical billing business owners
Objective
Optimize the Google Ads account for Medisoft 24/7 to increase conversions, reduce acquisition costs, and generate high-quality leads through strategic improvements to landing pages and keyword targeting.
Strategy
- Enhanced landing page with conversion-focused elements including soft CTAs such as 14-day trials
- Analyzed and refined keyword strategy to target high-performing terms
- Reallocated budget to maximize ROI on top-converting keywords
- Implemented negative keyword cleanup to improve ad relevance
Results
- 46.26% increase in conversions year-over-year
- Cost per conversion at $292.92 (slight 4.88% increase), remaining well below average customer lifetime value
- 604.35% growth in ad impressions, dramatically expanding campaign visibility
- 42.05% improvement in interaction rate through refined keyword targeting
- Maintained efficient conversion rate, demonstrating quality of traffic
Vosita vs Zocdoc Campaign
Project Overview
Category: B2B
Target Audience: Independent physicians and medical billing business owners
Objective
Drive awareness and generate leads for Vosita Healthcare among B2B healthcare providers, specifically practice owners.
Strategy
- Content Creation: Developed a comprehensive competitor comparison article highlighting Vosita’s key differentiators and benefits
- Landing Page Optimization: Implemented a high-converting landing page with clear CTAs for “Request Demo” and “View Pricing”
- Google Ads Campaign: Executed targeted advertising using relevant keywords and compelling ad copy
- Analytics Implementation: Set up robust tracking to measure conversion rates, CPA, and ROI
Results
- Exceptional Lead Generation: Surpassed new sign-up targets
- Cost-Effective Acquisition: Achieved $55 average CPA, significantly below industry standards
- Enhanced Brand Visibility: Increased recognition among target healthcare providers
- Improved Website Engagement: Drove substantial traffic to the landing page, resulting in higher conversion rates
