ABOUT ME!
I’m a Digital Marketing Manager passionate about creating data-driven strategies that build connections and drive results. To me, marketing is all about putting people first: understanding client needs, empowering teams, and delivering campaigns that fuel growth and engagement.
I specialize in PPC optimization, SEO strategy, and persuasive copywriting, managing high-impact campaigns from concept to measurable success. Bilingual in English and Spanish, I bring cultural insight, adaptability, and a global perspective to every project.
MT PERSONAL PHILOSOPHY
Great marketing starts with great relationships. I believe in:
- Listening first to understand the “why” behind every project.
- Empowering teams to innovate and grow.
- Building trust with clients and colleagues through transparency and collaboration.
For me, success isn’t just hitting KPIs, it’s creating an environment where ideas thrive, challenges are solved together, and integrity drives every decision.
Latest Projects
RECENT PROJECTS
WHERE I'M HEADED
Since my promotion to Marketing Manager in May 2025, I’ve led larger initiatives, coordinated cross-department projects, and honed my leadership skills. I’m seeking bigger challenges, larger teams, and more opportunities to make an impact. Whether that’s scaling campaigns, entering new markets, or contributing to high-performance, collaborative environments.
If you’re looking for someone who can step in, hit the ground running, and elevate both strategy and team culture, I’d love to connect.
SKILLS & INDUSTRY KNOWLEDGE
SEO
95%
Digital Marketing
99%
WordPress
97%
HTML
95%
Social media marketing
88%
CSS
95%
PPC
99%
Analytics
95%
Video editing
83%
Graphic Design
95%
Illustration
75%
Animation
75%
MY EXPERIENCE
I am a B2B Digital Marketing Leader with 5+ years of experience, specializing in SEO, content marketing, and paid media. I excel at creating data-driven strategies that drive engagement, growth, and ROI while delivering high-quality campaigns on time and within budget.
Digital Marketing Specialist @ Microwize
Sep 2020 – Present
-Manage and oversee a portfolio of websites, optimizing marketing campaign data to gauge the effectiveness of promotional strategies.
-Provide useful insights and regularly report on key performance metrics that lead to more informed decisions and improved business performance.
-Manage and optimize Google/Bing search campaigns to guarantee a consistent influx of quality leads.
-Manage, design, and optimize ad campaigns across key social media platforms (Facebook & LinkedIn), as well as optimize display and video marketing strategies.
-Conceptualization and execution of social media content plans, postings and measuring results.
Digital Marketing Specialist @ Vosita
Sep 2020 – Present
Content Creation and Curation:
-Developed and executed content calendars across multiple social media platforms.
-Created engaging content to build brand awareness and drive engagement.
-Crafted compelling brand messaging, taglines, and customer personas.
Digital Advertising:
-Managed and optimized social media advertising campaigns.
-Measured and analyzed campaign performance to drive ROI.
Data Analysis and Optimization:
-Analyzed website performance metrics to identify areas for improvement.
-Implemented data-driven strategies to increase traffic, engagement, and conversions.
-Collaborated with development teams to implement SEO recommendations, optimizing on-page elements, keyword strategy, and technical SEO.
What My Colleagues Say
I've had the pleasure of working with Monica for the past 3 years at Microwize. Monica excels at combining strategic thinking with practical execution, consistently delivering outstanding results. While our roles didn't always directly overlap, our collaboration on various projects has been incredibly productive. Monica’s clear communication, valuable feedback, and positive attitude make working with her a pleasure. Her dedication to staying current with industry trends and her commitment to continuous learning make her a great asset to any team. I’m excited to continue working with her and wholeheartedly recommend her for future opportunities.
Shehryar Aziz
Web Developer at Microwize Technology
MY EDUCATION & CERTIFICATIONS
2016 – 2020
Bachelor of Science from Rutgers Business School
OTHER CERTIFICATIONS
