ABOUT ME!
I’m a B2B Digital Marketing Leader with 5 years of experience, passionate about creating data-driven strategies that build connections and drive results. To me, marketing is all about relationships—understanding and connecting with clients and team members alike.
I specialize in PPC optimization, SEO optimization, and copy writing. I help to manage and develop high-performing campaigns that fuel growth, engagement, and ROI. Bilingual in English and Spanish, I bring a diverse perspective and adaptability to every project, with a commitment to delivering value and supporting clients in achieving their goals.
MT PERSONAL PHILOSOPHY
In my work, I believe that successful marketing starts with people—investing in relationships, nurturing talent, and cultivating a collaborative environment that empowers everyone to thrive.
My approach to leadership is to listen first, empower others, and create opportunities for growth and learning. Building strong relationships with clients and colleagues is foundational to my philosophy, as it fuels creativity, drives excellence, and enables us to overcome challenges as a unified team.
My goal is to make an impact not just through campaign results, but also by contributing to a workplace culture that values integrity, curiosity, and continuous improvement.
Latest Projects
RECENT PROJECTS
I'M READY FOR WHAT'S NEXT
I’m at a stage in my career where I’m eager to tackle bigger projects and engage more deeply with a team that’s as passionate about digital marketing as I am.
Over the past five years, I’ve had the opportunity to lead impactful PPC campaigns and improve outcomes significantly, which has been incredibly fulfilling. My experiences at Microwize and Vosita have deepened my expertise in PPC, SEO, content marketing, and digital strategies. Now, I’m looking to leverage these skills in a new setting—one that thrives on collaboration and structure.
I thrive in environments that offer the opportunity to work across departments and contribute to meaningful, large-scale projects. My background has equipped me with solid leadership skills and the ability to adapt quickly, which I’m excited to bring to your team.
If you’re looking for someone who can jump right in, drive results, and elevate your projects, I’d be thrilled to discuss how we can work together to achieve something great.
SKILLS & INDUSTRY KNOWLEDGE
SEO
95%
Digital Marketing
99%
WordPress
97%
HTML
95%
Social media marketing
88%
CSS
95%
PPC
99%
Analytics
95%
Video editing
83%
Graphic Design
95%
Illustration
75%
Animation
75%
MY EXPERIENCE
I am a B2B Digital Marketing Leader with 5+ years of experience, specializing in SEO, content marketing, and paid media. I excel at creating data-driven strategies that drive engagement, growth, and ROI while delivering high-quality campaigns on time and within budget.
Digital Marketing Specialist @ Microwize
Sep 2020 – Present
-Manage and oversee a portfolio of websites, optimizing marketing campaign data to gauge the effectiveness of promotional strategies.
-Provide useful insights and regularly report on key performance metrics that lead to more informed decisions and improved business performance.
-Manage and optimize Google/Bing search campaigns to guarantee a consistent influx of quality leads.
-Manage, design, and optimize ad campaigns across key social media platforms (Facebook & LinkedIn), as well as optimize display and video marketing strategies.
-Conceptualization and execution of social media content plans, postings and measuring results.
Digital Marketing Specialist @ Vosita
Sep 2020 – Present
Content Creation and Curation:
-Developed and executed content calendars across multiple social media platforms.
-Created engaging content to build brand awareness and drive engagement.
-Crafted compelling brand messaging, taglines, and customer personas.
Digital Advertising:
-Managed and optimized social media advertising campaigns.
-Measured and analyzed campaign performance to drive ROI.
Data Analysis and Optimization:
-Analyzed website performance metrics to identify areas for improvement.
-Implemented data-driven strategies to increase traffic, engagement, and conversions.
-Collaborated with development teams to implement SEO recommendations, optimizing on-page elements, keyword strategy, and technical SEO.
What My Colleagues Say
I've had the pleasure of working with Monica for the past 3 years at Microwize. Monica excels at combining strategic thinking with practical execution, consistently delivering outstanding results. While our roles didn't always directly overlap, our collaboration on various projects has been incredibly productive. Monica’s clear communication, valuable feedback, and positive attitude make working with her a pleasure. Her dedication to staying current with industry trends and her commitment to continuous learning make her a great asset to any team. I’m excited to continue working with her and wholeheartedly recommend her for future opportunities.
Shehryar Aziz
Web Developer at Microwize Technology
MY EDUCATION & CERTIFICATIONS
2016 – 2020
Bachelor of Science from Rutgers Business School
OTHER CERTIFICATIONS
